The I Love Fruit & Veg from Europe campaign presents a sexy Valentine’s Day idea with a healthy twist, with this perfectly delicious and romantic pairing.

Valentine’s Day branded ‘I Love Fruit & Veg from Europe’ turns up the heat with the sexiest food and wine pairing there is: strawberries and strictly rosé champagne to mark the occasion with a touch of sweetness and well-being.

The campaign, supported by the Italian producers’ organisations Agritalia, A.O.A., La Deliziosa, Meridia and Terra Orti, and co-funded by the European Commission, aims to promote, in Italy and abroad, the conscious purchase and consumption of quality European fruit and vegetable products, also in their organic and PDO/PGI versions.

Strawberries are powerful allies for heart health, because they lower cholesterol levels and triglycerides, they contain antioxidants and promote good circulation. Nutritionally they are excellent: they are fat-free, sodium-free and rich in folate and vitamin C, which boosts the immune system.
But why are strawberries a quintessential symbol of love?

The reason dates back to the ancient Romans, who associated them with Venus – goddess of love and a sensual figure par excellence – to emphasize the aphrodisiac power of this fruit, with its bright red colour and voluptuous flavour. In addition, strawberry seeds were considered symbols of fertility.

Nowadays, strawberries and champagne on Valentine’s Day are a classic combination for romance, but with a new twist – pink bubbly – which experts recommend because it is more delicate.

And, to delight your partner, here is one of the most famous – and easy to make – aperitifs, made with strawberries and champagne: the “sparkling wine Rossini”, created in Italy in 1929, at Harry’s Bar in Venice. Simply blend 3 strawberries with a tablespoon of lemon juice and a teaspoon of sugar. Put the fruit purée into a flute glass and then pour the champagne over very slowly – remember, puréed fruit will make the bubbly froth up.

The result is an olfactory symphony: the fresh strawberries release their sweet and fruity aroma, while the champagne adds floral and slightly citrus notes. Strawberries and champagne: a perfect pairing and ideal accompaniment to moments of sensuality and love.

Enjoy. It’s from Europe!
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