The EU Fresh Fruit And Vegetable Sector

Europeans love fruits and vegetables!

Though the amount varies from country to country; they eat at least 40% of the daily recommended amount of fruit and over 20% of the recommended consumption of vegetables.

All socioeconomic classes eat a variety of vegetable and fruits, but the poorest eat less than the richest.

The opposite is true in Italy, where the consumption of fruit and vegetable products overall is much higher and the poorest consume more than the richest.

On average, 64% of the EU citizens consume fresh or frozen fruit daily.